

Champions don't win alone - your tech business needs a coach.
Starting a new initiative is a big challenge for both startups and larger organizations. There is a formula for building successful products and it is used every time:​
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The HOW:
Be fast, flexible, and responsive to feedback. Rigidity in both organizational structure and engineering skills will slow execution and become a major obstacle for fast iterations which are critical for step #2.​
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​The WHY:
Does the initiative align with market needs, and are customers willing to buy? Are they using it regularly?
Creating clarity is an iterative, ongoing process.​
We will work with you to create the most efficient, cost effective, and responsive business.
How do we do it?
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Product Management as a Service
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"We have this product initiative waiting for months and no one to lead it"​
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"We are not delivering new features fast enough"
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Cost-Effective Software Architecture
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"Should we build or buy?"​
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"Are we over-engineering?"
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Team Structuring and Scaling
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"How many developers/devops should we need?"​
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"Where should we put QA? QA Automation?"
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"Who wakes up at night when our service is down?"
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Product Management as a Service
We help businesses to iterate an efficient path for finding product-market fit or scaling your business once you've found it.
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We will help you:
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Tune your target market
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Develop your product strategy
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Optimize your execution and increase velocity

Software Architecture
We provide software architecture consulting services that help businesses develop scalable and efficient software solutions. We have years of experience in designing and developing software systems for businesses of all sizes.
We will help you to choose the right tools and handle build/buy dilemmas to speed up your execution based on product's stage.
"Most software engineers would justly claim you must be crazy to write monoliths, so it doesn’t make sense to continue building them.
If you migrate to microservices, you are considered sane, but in reality you are on a sure path to losing stability, predictability, scalability and eventually your mind."
Team Structuring and Scaling
In a business, some roles become more critical than others, depending on the company’s stage, available funding, and more. Hiring or outsourcing the right talent at the right time can make all the difference between success and failure.
You must build your "A team" with the best experts that constantly deliver.

PM: Product Manager, DS: Data Scientist, CS: Customer Success, SEC: Security, SRE: Site Reliability Engineer
We help businesses optimize their team structure and scaling strategies to achieve better results. We will work with you to identify the right team structure, find the right talent, and develop a scalable team strategy that fits your needs. We have proven experience building multi-national teams in USA, Portugal, Israel and Ukraine.
"Early-stage hiring strategy is broken and it kills most startups.
Only 12.1% of the startups will reach series A"

Tsvika Rabkin
Founder
With experience as a veteran at Intel and Nice Systems, and as an early employee at three startups (Treato, Mappo, and Wiliot) holding various engineering (CTO) and product roles (VP Products), I have firsthand knowledge of the challenges startups face as they grow.
I possess extensive engineering and product expertise, specializing in building real-time, large-scale systems for the internet of things, supply chain, and logistics.
I have also successfully set up offshore operations, developing engineering and operational teams in Ukraine and Portugal.
Let's Make it Happen
If you have any questions, please don't hesitate to contact.
You can reach out at info@greenbit.io or by filling out the form.
